Derma-Aesthetics was first established in Singapore in 2001 with the inception of Derma-Aesthetics Cosmeceutical Centre, a pioneer in the local cosmeceutical skincare industry. Its appeal lies in its unique concept of merging science with skincare.

With its system of Professional Prescribed Solutions, it combines advanced products and innovative skin care technologies together with age old treatment traditions to offer a comprehensive range of skin and beauty therapies. This winning formula of analysing skin types, tailoring the treatments, customising the products to suit each individual and emphasising results, allowed the Company to establish an extensive clientele base and expand its operations to set up three centres in three years.

Following the success of the parent company and recognising the shift in the needs of the modern woman, Derma-Aesthetics was confident to introduce a visionary new beauty-retail concept. Erabelle Pte Ltd was set up in 2004 under the Derma-Aesthetics umbrella.

The goal of the Group’s business is to make its patron look and feel beautiful. Erabelle was able to take this goal one step further by being the

premiere beauty loft that successfully brings together beauty and relaxation in one concept, integrating Beauty Services, Retail and Lifestyle under one roof. Erabelle aims to bring out the best in women by enhancing their natural beauty with its fuss-free services.

Erabelle seeks to drive across two important messages through its key Cosmetic Artistry services (EraBrow, EraLiner, and EraLips). Firstly, looking beautiful is an effortless process. Secondly, beauty is best when customised. Erabelle distinguishes itself from the rest of the market players with its emphasis on tailoring a look unique to each customer. After all, each individual’s features are unique.

Beside its flagship outlet in Bugis Junction, recent expansion has seen Erabelle establishing outlets in The Central (Clarke Quay) and Bangkok, Thailand.

Derma-Aesthetics has also expanded its portfolio of businesses and diversified into fashion retail. Established in Jan 2007, Matsu-Fu was conceptualised with the purpose of creating an alternative to the uniformity of mainstream men’s apparel. It hopes to cater to the growing pool of fashionable, trendy modern men and challenge men’s fashion with its edgy, exciting and fun line of menswear.